My name is Pam Brouard and over time resilience to life in Vermont took it's toll on me. I was battling chapped and bleeding knuckles from working outside in the frigid cold and parched irritated skin from the hot summer sun. After 25 years of living in Vermont I was convinced that by the time I turned 60 I'd look and feel like a raisin. I didn't have time for complicated skin care, commercially made soap was too drying and skin creams were too heavy on the perfume and too light on the moisturizing. My only solution was petroleum based products that smelled like a medicine chest and felt like an oil refinery. If I was miserable, how many other women were dealing with this too? Just because we live in a tough climate doesn't mean we don't want to feel soothed and cared for. This sparked an interest in making natural skin care products that has now become my passion. 

Core Beliefs

OVER 50 IS NOT OVER THE HILL.

BEAUTY IS DEFINED BY THE LINES ON OUR FACES AND THE WISDOM OF LIFE EXPERIENCE.

WHEN WE FIND OUR LIMITATIONS WE CAN REACH BEYOND THEM TO GOALS WE NEVER THOUGHT POSSIBLE.

THAT A LONG RUN WITH FRIENDS IS THE BEST THERAPY, AND A HOT BATH AFTER, THE BEST RECOVERY.

I WANT TO LIVE IN A WORLD WHERE PEACE IS NOT JUST A BUZZWORD AND VIOLENCE IS NOT TOLERATED, A PLACE WHERE WE CAN EMBRACE OUR DIFFERENCES AND EACH OTHER.

I REFUSE TO WASTE TIME ENERGY AND MONEY ON THINGS THAT DON'T MATTER AND CHOOSE TO BE INTENTIONAL, WHETHER IT'S WITH MY TIME, THE INGREDIENTS I CHOOSE IN MY PRODUCTS, OR THE CAUSES I SUPPORT.

LIFE IS TOO SHORT TO BE FRIVOLOUS.